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Social Networks Overtake eMail

Wed, 25 Mar 2009 14:42:00 GMT

Every now and then there is an item in the press that really makes you stop and think. A recent article featured in Billboard.biz highlighting a new study from Nielsen showed an amazing milestone in the way consumers behave online. Among the findings were:

- Active reach, in what Nielsen defines as "member communicates," now exceeds email participation by 67 percent to 65 percent.

- The reach of social networking and blogging venues is growing at twice the rate of other large
drivers such as portals, email and search.

- Nielsen found that two-thirds of the world's Internet users visited a social networking site in 2008. All told, social media now accounts for almost 10 percent of the time people spend on the Internet.

- Facebook is leading the pack worldwide, with monthly visits by three out of ten Internet users.
Facebook's greatest growth has come from 35-49 year-olds and it has added twice as many 50-64 year-olds as those under age 18.

What do these findings mean for you? Well...it depends. While more users are flocking to social networking sites, it doesn't necessarily mean traditional websites are becoming obsolete. Rather, it means an aggressive social networking strategy can potentially increase traffic to your website and expand your audiences. Social networking sites can be a great way to increase your audience and are another outlet where you can reach fans who you otherwise might not have been able to connect with online. The growth in social networks is a great opportunity for expansion if you have the right strategy.

One thing is certain - the times, they are a changin'. Enjoy the ride!

Best,
Michael

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Inspirational Music

Tue, 03 Mar 2009 20:12:00 GMT

Best Music of the Year

Each year, the Dove Awards represent the best in Insporational Music, and we've selected some of the best of this year's Dove Award nominees for your consideration. These are great deals on some of the best music of the year! And don't forget to vote for your favorites.

Chris Sligh DOVE AWARD NOMINEE Check out his music Vote for Chris now!	Sandi Patty FEMALE VOCALIST OF THE YEAR and INSPIRATIONAL ALBUM OF THE YEAR "Songs for the Journey" Get a free CD with any purchase from Sandi's online store! Pre-Order Now!	Michael W. Smith BEST INSPIRATIONAL RECORDED SONG and BEST WORSHIP SONG "A New Hallelujah" Special offers on the CD and DVD of this Live Concert Event which was also nominated for: BEST PRAISE & WORSHIP ALBUM! Save $5 off anything in Smitty's online store with the code "Save" at checkout!
Mark Harris BEST INSPIRATIONAL RECORDED SONG and BEST WORSHIP SONG "For The Glory Of You": Windows and Walls Buy Windows and Walls for only $10.00! Mark Harris online store	Point Of Grace BEST COUNTRY RECORDED SONG "I Wish": How You Live Deluxe Edition www.pointofgrace.net	Bebo Norman BEST POP/CONTEMPORARY ALBUM "Bebo Norman" www.bebonorman.com
Travis Cottrell Live Pre-Order Now for only $12.00 www.traviscottrell.com	Shust Collection Buy It Now
Other Offers on Great Inspirational Music
Mark Masri Order Now for only $12.98 www.markmasri.com	Jim Brickman - From the Heart Order Now for only $14.99 www.jimbrickman.com

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Is Now The Time To Play It Safe? Five Strategies for Marketing in Tough Times

Mon, 10 Nov 2008 21:49:00 GMT

I just spoke to a friend of mine, and he’s in a great business for times like these. He sells safes; you know, those big metal things that weigh 500 pounds that sit in the corner. Apparently there has been a great increase in sales with people taking their money out of the bank and locking it in a safe!

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Newsletters

Social Networks Overtake eMail

Inspirational Music

Best Music of the Year

Other Offers on Great Inspirational Music

Is Now The Time To Play It Safe? Five Strategies for Marketing in Tough Times